Founded in the year 2000 by Shri Tadi Sathi Reddy and Shri Veera Venkata Reddy, both hailing from a humble background in Polamuru village, Anaparthi, our esteemed brand, Sir Arthur Cotton, pays homage to the renowned General Sir Arthur Thomas Cotton. General Cotton, a distinguished British general and irrigation engineer, dedicated his life to the construction of the Dowleswaram Barrage. This monumental structure plays a vital role in supplying water for agricultural purposes in the East and West Godavari districts.

2000: A Humble Beginning

• Embarked on a quest for new business opportunities.
• Commenced the processing of idly rava in a modest 198 sq ft shed in the village of Ramavaram, A.P.
• Initial milling capacity reached around 4 tons per day.
• Initiated supply to approximately 150 small Kirana shops across Andhra Pradesh.

2007: Foundation of Sri Vijaya Durga Industries

• Responding to our growth, we established Sri Vijaya Durga Industries.
• Invested in modern machinery and increased milling capacity significantly.
• Launched efforts to establish our brand, committed to delivering top-notch quality.
• Expanded distribution to wholesale shops throughout AP and TS.

2015: SVR FOOD PRODUCTS Emerges

• Furthering our presence in the Idly Rava market, we established SVR FOOD PRODUCTS in 2015.
• Established a cutting-edge facility with an increased capacity, enabling the production of 200 tons of idly ravva daily across both manufacturing plants.
• Geared towards meeting the growing demands of our trusted customers and ensuring timely deliveries.

Present: Sustaining Growth and Expanding Reach

• Successfully supplying to over 2000 wholesale shops across AP and TS.
• Forged valuable partnerships, including collaborations with Reliance Retail and major players.
• Upholding a commitment to delivering the highest quality consistently.